With this in mind, the UrbanCENTRE ERS framework has been designed to exclude the wide range of additional city-specific issues, cultural conditions and urban development concepts found in the basic structures of every economic hub in Europe.
This ERS framework is designed as a process initiative in the requirements profiles for bricks-and-mortar shopping and services (UrbanChannel©), integrated into mulitchannel and omnichannel approaches by the forward-looking UrbanSpace Space-in-Space framework.
Today, only a peripheral selection of the wide range of demands placed on a city involve catering for everyday needs. The UrbanCENTRE framework places a particular focus on generating superior value in retail, services, cultural and leisure facilities.
UrbanCENTRE - Frankfurt focuses on taking a fresh structural approach to European cities by taking into account their urban and culturally dynamic appearance for the benefit of people and to adequately meet their needs in the Internet age.
This concept primarily involves developing 2A and 1B locations while integrating 1A locations to create an all-encompassing new 1A-CityConnectionSpace© that reflects forward-looking values based on the UrbanSpace Space-in-Space© framework.
This approach is all about introducing connected spaces in which to relax and stroll in an attractive environment and providing an enriching range of products, services, cultural and leisure offerings that forms the basis for vibrant urban spaces that represent urbanity in its truest sense.
The overarching UrbanCENTRE concept is reflected in UrbanChannel© (see the UrbanChannel© / Fashion+InteriorDesign+GourmetFood©), as urban and online shopping only have a purposeful future on crosschannel and omnichannel platforms.
Virtual spaces (Internet) need the fresh approach of integrated, guided UrbanSpaces (Space-in-Space).
Frankfurt - A need for retail and services space
When it comes to demand for space expansion and repositioning, Frankfurt’s requirements profile for new specialist / retailer, flagship, concept, department and monobrand stores and showrooms (i.e. from the full-range, fashion, fashion accessories, sports equipment and interior design segments) is growing at a disproportionately high rate. The assessment realignments and requirements for new space can be found on our ERS-Framework UrbanMITTE©.
Growing demand
The new structure of the UrbanSpace described here meets the urgent demand for space from the retail and services sectors and is driving further levels of development for Frankfurt with its local (metropolitan area with approximately 5.5 million inhabitants), regional (more than 6 million people) and international importance (Frankfurt, with the largest airport together with Paris and Amsterdam, has even more potential to grow as an international shopping destination; it is also the leading European destination of choice for hotel stays by Chinese visitors).
Declaration
The text and proper names above are protected by copyright (©) and are the intellectual property of Arthur H. Jansen. They may only be used and published with the consent of jadvance GmbH.