Perhaps the corona pandemic is the additional trigger to reflect on what is happening in stationary trade today.
We are not talking here about retail spaces that, if they can continue to develop in a market niche in the future with exceptional target cutomer loyalty, NO, we mean stationary retail that wants to position itself in a furture-proof manner at the respective market level.
We are talking about the transformation of retail in the online/offline trade, with the integration of logistics, in a whole future generated.
Today we call this Omni Channel with the new orientation of the stationary trade in UrbanChannel©. Omni Channel is based on reduced space requirements, but in a top-class, new or complementary shop and goods approach, this is where UrbanChannel© comes into play in its defined statement, today the more in relation to the location.
The central basis in stationary trade is the extension of the stay or the quality of stay in the shopping area, with the urban approach of meeting and staying as direct customer loyalty. If urban meeting and lingering is in harmony with the shopping experience as well as leisure activities and cultural enrichment, then urbanity, in the age of the increasingly central importance of the internet, is on the right track.
Anyone who frequents the city today wants to find themselves in an extrordinary, tailor-made theme.