News

Changing consumer behaviour in online and offline shopping is the main reason why our cities are changing. For years now, customer accessibility has no longer been a guarantee for future economic stability.

Today's prime high-frequency locations will and must realign themselves structurally and adapt to customer demand with reduced retail space (showrooms). Where customer accessibility is still possible today, this will no longer be the case in the medium term.

In order to achieve long-term stability, we are investigating the question of where, in which city quarter, with which shop theme structure, companies are best placed. This first requires a target group analysis of cities with the same requirements in their developments - in this context we speak of 1A-CityConnectionSpace^©. This term stands for the target group-relevant connection between the shops in stationary retail. How each piece of the puzzle fits together and is placed in its optimal location. Perhaps this is only 200 metres away from your current location, or the approach is redefined.

The approach here must not be - here is a vacancy, this could perhaps apply to us, but - what is our optimal new location to reach our target group?

This is the basis for a successful tomorrow.