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Quarterly topic 02/2025

Future orientation, episode 5: SMEs - focus on the city

If we want to lead the retail/hospitality sector of small and medium-sized enterprises into the future, and thus also product manufacturing in the EU, the future must be reorganised. The basis for this are locations and product areas with a structured overall orientation in which the customer/consumer feels invited and addressed in a personalised manner.

Our interaction structure

Transformation of the city centre, based on our ERS framework UrbanMITTE^©, in the activation of spatial structure + process development.

Realignment of the retail and hospitality sectors with the integration of cultural and leisure offerings, which we have incorporated into the ERS framework UrbanChannel /^®, in the activation of places to experience and linger + process development.

What does this mean for property owners and project developers? A new approach with the UrbanChannel /^® Raum-in-Raum structure, in which the integration of the upper floors is also made possible by a complementary tenant structure, providing future security for the entire property.

Quarterly topic 01 / 2025

Future invest, Episode 4: 2025 - perspective of your destination from 2035

Our future research on UrbanMITTE^©, with the focus studies on retail, hospitality sectors, culture, leisure and multifunctional facilities in their own position, gives you the opportunity to look back from the year 2035 and identify today as the starting point. In order to structure the path to the goal with a customised analysis, renewal and updating.

Are you aware that we are the first in the EU to have created the prerequisites in this area so that the path to the goal is not only visible in the designation of the goal, but the realisation of the goal is also possible?

With the ‘the goal is the path’ approach, the definition of the goal from 2035 to 2025 creates future security for you in line with your processes.

Quarterly Topic 04/2024 (Excerpt)

Future Invest, Episode 3: Fundamental approaches to stationary trade

There is no more time for leisurely city centre development - we have to act TODAY!

Stationary trade is about to collapse irretrievably - time is running out. The city centre is missing its people - conversely, people are missing the city centre. But the priorities are different than they used to be. At this point, we have to put ourselves in the shoes of the potential customer - with the question:

What attracts me to the city centre?

• does it correspond to my today's lifestyle?
• am I encouraged to experience the city as a whole from home?
• are city centre spaces designed attractively enough to satisfy my value expectations (the city as a living room - the second place to be)? (...)

Quarterly topic 03/2024 (Excerpt)

Future invest, Episode 2: how do we change cities / the CENTRE for changing purchasing behavior?

The digital turnaround is changing many market approaches. Business success is based exclusively on (...)

Retail needs networked spaces that can be experienced in an urban setting, tailored to the respective requirements in terms of experience, communication, enjoyment, advice, digital and logistical links, e.g. UrbanChannel / CityChannelApp^® (...)

Quarterly Topic 02/2024 (Excerpt)

Future Invest, Episode 1: Urban structures that open up the future for us in the 21st century.

- Paris has taken the 15-minute city as its basic approach.
- Barcelona has created the superblock.
These are important steps to advance urbanity in its processes and the prerequisite for further developing urban structures.

- jadvance has developed the UrbanRaum Raum-in-Raum^© structural basis for the cities.
This places the city in a networked process level, from the spatially defined management space District, via the structural space District-Area, to the basic space Neighbourhood. (...)